Target Market:
Anyone associated with bowling including professional bowers, league bowlers, recreational bowlers and people interesting getting into the sport. Bowling alleys are also apart of my target market because people buy products at pro shops.
Demographic:
-Men
-Ages 30 to 65
-Disposable income
- Single and Married
- Beer drinkers
Behaviors: To get feedback from customers about what products they like and don't like. I will go to the bowling alleys and talk to people in person. This will allow me to have direct and personal communication. By gathering this information, I will have a better idea of which products to promote to my customers.
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